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Adam Garfunkel

Greater London

Adam is an experienced sustainability consultant, B Leader and B Corp Ambassador, who is a passionate advocate for the change the world needs.


B Leader bio

A passionate advocate for social change, I help entrepreneurs and intrapreneurs – change-makers within business – increase their organisation's positive impact.

A vocal supporter of the B Corp movement, as well as being a B Leader, I am one of the UK's B Corp Ambassadors and I sit on the B Lab UK Regional Advisory Standards Group.

I help organisations understand and articulate their social purpose, plan for positive impact, share stories through strong brand positioning and effective communications, and account for the difference they have made.

An activist at heart, my clients benefit from the eye of a 'critical friend' and the range of my experiences, supporting and steering them to a more sustainable and successful future.

Why work with me?
- 25+ year career leading change in charities and companies
- 20 years in corporate responsibility and sustainability strategy and communications
- actively involved in corporate accountability, performance and transparency developments including being an Advocation Partner of Reporting 3.0, a GRI Gold member and an ambassador for the B Corps movement 'using business as a force for good in the world'
- experience as a sustainability consultant to FTSE-100 companies and other multinational companies based in London, around Europe and in Hong Kong
- experience with multi-stakeholder initiatives with multiple projects for United Nations Environment Programme and the World Federation of the Sporting Goods Industry
- consulted on and written 60+ sustainability reports, including 15 for the adidas Group
- worked in both the business and social sectors and now serve as a Board trustee of a successful London arts centre and until recently was Chair of Governors at my local primary school
- frequent facilitator/presenter/moderator on responsible business, B Corps, sustainability communications and impact reporting.


Building, Business Products & Services, Consumer Products & Services, Education & Training Services, Financial Services, Legal Services, Media, Retail

Company size experience

SME, Start-up, Large, Multinational

Impact area expertise

Employees, Governance, Environment, Supply Chain, Diversity & Inclusion, Legal


"Absolutely great! Adam has been amazing in advising and assisting us through our B Corp journey, we couldn't have done it without him. Adam was always there at the end of phone whenever we needed him, he's given us so much advice and been so supportive."
– Victoria Creswick, Head of CSR and Marketing at REDBOX Group

"Junxion are an inspirational partner that is truly driven by the greater good and it shows in the way they conduct business and how they help companies like ours improve their impact as a force for good."
– Michal Szczesny, CEO, Artfinder

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort


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