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Aisling Connaughton

Greater London, Northern Ireland, South East England

Aisling is co-founder of Cyd Connects, a women-led sustainability consultancy created to inspire positive change.


B Leader bio

Aisling is co-founder of Cyd Connects, a women-led sustainability consultancy created to inspire positive change.

Her 17-year global career in PR spans sustainability, marketing, and communications. As Sustainability Solutionist at Cyd Connects, Aisling leads businesses through the B Corp process to build long term strategic competitive advantage.

Aisling holds a Masters in Social Entrepreneurship from Goldsmiths University of London. She is a proud member of the University of Cambridge Wo+Men Leadership Centre and received a scholarship to the Cambridge Judge Business School Rising Women Leaders Programme.

Having held positions within multi-nationals such as L’Oreal, Aveda, Clarins, Liz Earle Beauty Co. and then Huawei Technologies, Aisling understands the challenges inherent in instigating systems change in the corporate world.


Building, Business Products & Services, Consumer Products & Services, Education & Training Services, Financial Services, Health & Human Services, Media, Restaurant, Hospitality & Travel, Retail, Other

Company size experience

SME, Start-up, Large, Multinational

Impact area expertise

Employees, Governance, Supply Chain, Diversity & Inclusion


"Cyd Connects supported us in defining a clear business impact model that meets the Sustainable Development Goals and is profitable and scalable.
We’ve built a longstanding partnership based on trust, and Aisling was instrumental in us securing our next stage of funding."

Justyn Randall, Founder & CEO, Opogo - EdTech social enterprise

"The most important thing to come out of our work with Cyd Connects was the understanding of how valuable our business purpose is, and how Ruebik’s impact model is driving our growth and success.
We are excited to achieve B Corp certification. It’s been an eye-opening experience and has solidified our role as leaders in inclusive recruitment, as we progress Diversity & Inclusion in the workplace and improve the outcomes for people from diverse backgrounds and communities."

Christina Brooks, Founder & CEO, Ruebik – Experts in Talent Search

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort

May 2021


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