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Carra Santos

East Midlands, East of England, Greater London, Northern Ireland, North East England, North West England, Scotland, South East England, South West England, Wales, West Midlands, Yorkshire and the Humber

Sustainability strategist and creative consultant, working with business leaders to uncover opportunities at the intersection of sustainability and innovation.


B Leader bio

Carra is a sustainability strategist and creative consultant developing forward-thinking industry culture and communication. Through both her business and design consultancy, she supports cross-industry leaders to meet global challenges through everyday practice, combining academic and industry insights with creative energy to see what’s ahead and spot unexpected opportunities.

Her approach to B Corp support combines sustainability education, structured insights and practical resources based on both industry experience and sustainability expertise. Carra will work with you on the B Impact Assessment to navigate the opportunities and obstacles, iron out complexities, recommend improvements, and gather resources that will both make your business more sustainable and lead to your best possible B Corp score.

With an interdisciplinary overview, Carra has contributed to discussions on business, sustainability, social value and design for organisations and events such as Design Council, Sustainable Innovation, 100% Design, IFE (The International Food & Drink Event), Creative & Cultural Skills, and Arts Council NI. Carra continually enhances her industry experience with the latest sustainability research, including an MSc in Sustainable Development in Practice. She is a Design Council Expert and a fellow of the RSA.


Business Products & Services, Consumer Products & Services, Education & Training Services, Financial Services, Media, Restaurant, Hospitality & Travel, Other

Company size experience

SME, Start-up

Impact area expertise

Employees, Governance, Environment, Supply Chain, Diversity & Inclusion


"Working through the BCorp assessment with Carra provided a different lens when thinking about our company and its purpose. It's not easy to quickly understand something new or understand the landscape of a new organisation quickly. Yet this is what Carra was able to achieve from our first meeting."

"Carra takes a considered approach to how we operate, the practicalities of what we do, our mission and impact the organisation has in the communities we operate. Constructively challenges our thinking as an organisation, discussing how we evidence and back up statements and practices both internally as well as our core social impact. Sessions with Carra also sparked a number of internal conversations within our organisation in which we ended up challenging our thinking and current practices, why we have them in place, and questioning whether they are robust and fit for purpose."

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort

Feb 2021

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