Helen Foord

Greater London, Scotland, South West England

The first specialist in responsible strategic marketing and business development for professional services organisations.

Contact https://www.ele.rocks https://www.linkedin.com/in/helenfoord

B Leader bio

I'm the first specialist in responsible strategic marketing and business development for global professional services organisations. This means helping law firms, accountancy practices, chambers and others in the professional services (as well as their suppliers) to grow, communicate and support clients in a responsible and purposeful way.

A big part of this work is helping those organisations considering their own B Corp journey to take the steps right for them. This can mean working together through the B Impact Assessment at a granular level, taking a step back to plan (and implement) the strategic change necessary to be a business force for good, as well as setting out compelling internal and external communications plans that focus on your social and environmental message.

One of the things that makes a real difference to clients - apart from being a real useful marketing person - is that I spent many years sitting on your side of the table – as part of in-house marketing teams. It means I understand the pressures you’re under and the inner workings of an ambitious professional services organisation. In short, I understand the need for plain English, focused plans and a proven track record for getting the right results.

Industry

Business Products & Services, Financial Services, Legal Services, Other

Company size experience

SME, Start-up, Large, Multinational

Impact area expertise

Employees, Governance, Environment, Supply Chain, Diversity & Inclusion, Legal

Companies taken through the B Impact Assessment

Companies taken through the B Corp Certification

Training cohort

May 2021