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John Featherby

East Midlands, East of England, Greater London, Northern Ireland, North East England, North West England, Scotland, South East England, South West England, Wales, West Midlands, Yorkshire and the Humber

As a Founding UK B Corp. I've seen hundreds of companies go B Corp. What lasts? B Corp as whole company. What struggles? B Corp as a project. We are the whole company choice.


B Leader bio

We have been here since the founding and seen hundreds of companies in the years post certification. We know what lasts and what doesn't.

Most companies and consultants default to pursuing ‘B Corp as a project’, i.e. allocating certification to an individual/small team who are tasked with gathering 80+ BIA points, reporting progress and then announcing certification. It might certify you, but it is a mistake. Because certification is the beginning, not the end, of your B Corp journey. You need to think about how well you are set up for what follows.

“It was a massive mistake to pursue B Corp as a small team without making it part of an exercise that involved the whole company.” Douglas Lamont, CEO, Innocent Drinks

We are that whole company journey to B Corp choice.

Shoremount was a Founding UK B Corp and awarded Best For The World: Changemaker by B Lab.


Agriculture, Building, Business Products & Services, Consumer Products & Services, Education & Training Services, Energy & Environmental Services, Financial Services, Health & Human Services, Legal Services, Media, Restaurant, Hospitality & Travel, Retail, Transportation & Logistics, Other

Company size experience

SME, Start-up, Large, Multinational

Impact area expertise

Employees, Governance, Legal


Managing Director, Jude's Ice Cream: “I can highly recommend John Featherby and the team at Shoremount. They have been great friends to Jude’s: highly supportive, ultra-efficient and clear. Their knowledge, insight and analysis is extensive and they were an indispensable help during our journey to become a B Corp. Most of all we love that they ask challenging questions, they make us better.”

Chief Executive Officer, Nc’nean Whisky. “Shoremount was an essential part of getting us through our B Corp accreditation. An invaluable source of insight into the process and thinking behind B Corp as well as sensible advice and encouragement, they kept us sane and helped us achieve a score that we’re really proud of.”

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort


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