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Luisa Martinez Zarate

Greater London

Recognised as a 30u30 changemaker and as a social entrepreneur helself, Luisa is passionate in supporting organisations with their impact strategies and B-corp certification.


B Leader bio

Luisa is a lawyer by background and has been involved in the social impact sector for over 6 years.
She is born in Mexico City, where she pursue her initial endeavours. As the Innovation Manager at ILUMEXICO, a renowned social enterprise ranked as one of the best B Corp's in Latin America, she developed several impact strategies that were recognised by international organisations.
On 2017 she moved to London to continue her academic interests and study her Msc. in Social Innovation and Entrepreneurship at the London School of Economics. She is a strong believer that we can do things differently, for this reason she co-founded Impulsum Lab - a consulting firm focused in supporting private and public partners in their innovation journey and the creation of real and measurable social or environmental impact and supporting companies that are interested in going through the B Corp certification.


Agriculture, Business Products & Services, Energy & Environmental Services, Financial Services, Legal Services, Restaurant, Hospitality & Travel

Company size experience

SME, Start-up

Impact area expertise

Employees, Governance, Environment, Supply Chain, Diversity & Inclusion

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort


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