B Leader bio

Muryel is the founder and director of B Other Wise, consultancy guiding companies to build a sustainable future economically, socially and environmentally. A strong CSR/Sustainability strategy leads to more profit which in turn gives the opportunity to have a greater positive impact.

B Other Wise currently works with CEOs and founders to embed CSR principles in the mission and the governance of their businesses, allowing for external validation of these efforts through CSR-Accreditation and B Corp Accreditation. At the core of these projects are the identification of the key impacts and a strong reporting tool on all non-financial indicators which are essential to the sustainable running of a business.

Before creating B Other Wise, Muryel held various leadership roles for household brands such as Velcro and McVities, roaming the world to grow these businesses in new markets.

Muryel has co-authored a white paper on CSR translated into an ESG report, with the CSR-Accreditation team with whom she is holding weekly CSR training sessions.

In addition to her consultancy, Muryel collaborates with charities to reduce digital poverty and promote zero waste consumption.

Industry

Business Products & Services, Consumer Products & Services

Company size experience

SME, Start-up, Large

Impact area expertise

Environment, Supply Chain

Endorsements

Prodigy Snacks CEO: "Getting here was tough to say the least (the application is rigorous - huge thanks to Muryel Boulay B Other Wise Ltd )"
Bonraw Foods MD: "BIG ongoing thank you to Muryel Boulay– and B Other Wise Ltd, you made it achievable with our lean team and big visions, one step at a time. "

Companies taken through the B Impact Assessment

24

Companies taken through the B Corp Certification

20

Training cohort

Feb 2021

Videos