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Rae Mpashi-Marx

Greater London

Rae has the knowledge & insight to get you certified, the strategic insight to ensure it fits with your bigger purpose & the ability to keep you & your team energised throughout.


B Leader bio

Rae is motivated by a deep commitment to equality, justice and sustainability for people and the planet. As a strategist, she prioritises the pursuit of rigorous, authentic approaches to purpose, impact and value for her clients. She emphasises collaboration and consultation, alongside structured, evidence-based iterative development and implementation.

As an innovator, Rae is open and dynamic in her thinking, and diverse in the sources of inspiration and information she draws on. She is irrepressibly entrepreneurial, and is the co-founder of a justice tech startup. She has experience of product and programme development, and is skilled at understanding and integrating customer needs.

A seasoned writer and story-teller, Rae has a well honed appreciation of the importance of delivering the right message in the most effective way. She has worked in a variety of communication roles, both agency and in-house, specialising in thought leadership and strategy.

She started her career campaigning for the arts, before becoming a project manager and researcher with a Department for Education quango, where she was responsible for, among other things, the national training of Educational Psychologists. She worked for a number of years in human rights and justice, including corporate legal pro bono and CSR. Immediately prior to joining Junxion, she worked with the hospitality industry on a circular economy model that put their empty rooms to use providing breaks for unpaid carers.


Business Products & Services, Consumer Products & Services, Education & Training Services, Financial Services, Health & Human Services, Legal Services, Restaurant, Hospitality & Travel, Other

Company size experience

SME, Start-up, Large, Multinational

Impact area expertise

Employees, Governance, Environment, Diversity & Inclusion, Legal


"Rachael is a delight to work with. She is innovative, creative and always hard working. Rachael gets to the heart of an issue quickly and has a strong analytical mind. Rachael is a solution focused colleague who delivers on time." Jude Diggins, RCN
"Rachael is hard working, ethical, insightful and to top it all, lovely. Work with her. You won't regret it." Iain Overton, AoAV
"She has a rare intelligence and a rare eye for detail." Rob Blackhurst, Apollo Strategic Communications

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort

Apr 2020

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