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Sally Burtt-Jones

East of England, Greater London, Northern Ireland, North East England, North West England, Scotland, South East England, South West England, Wales, West Midlands, Yorkshire and the Humber

Sal is founder of independent sustainability consultancy 11 TwentyTwo Ltd, a mentor for the Cambridge Institute of Sustainability Leadership's start-up accelerator and a B Leader.


B Leader bio

After over twenty years in media and tech, including long stints at the Guardian, and Japanese tech giants, Rakuten, Sal is now committed to business sustainability, using her commercial acumen to focus on decoupling growth from negative environmental and societal impact.

A strategic thinker who has spent her career identifying, developing and delivering successful solutions across multiple channels, business types and geographies, Sal enjoys engaging all stakeholder groups to uncover strategic opportunities that drive sustainable revenue and growth. She is passionate about business model innovation and utilising circular economy strategies for change.

Sal is relentless in her pursuit of knowledge, having trained over the past few years with the Cambridge Institute of Sustainability Leadership, been certified in GRI reporting and Carbon Management, and completed training in product carbon footprinting and life cycle analysis. In 2023, she is on a mission to support businesses through B-Corp certification and beyond, and is currently offering a free 45 minute introductory call and advice session for businesses to find out more about the B-Corp Business Impact Assessment (BIA) and the process, and the services she offers to cater for different company sizes and budgets. Please get in touch to find out more via the form below.


Business Products & Services, Consumer Products & Services, Education & Training Services, Energy & Environmental Services, Health & Human Services, Media, Restaurant, Hospitality & Travel, Retail

Company size experience

SME, Start-up, Large, Multinational

Impact area expertise

Employees, Governance, Environment, Supply Chain


"While I had been filling in and looking at my B-Corp application sporadically for a couple of years, as soon as I started working with Sally, it immediately took on a much more effective form and I saw the incredible benefit of engaging a B-Leader. I was initially worried about our chances but Sally was so reassuring and our greatest champion along the way, setting my mind at ease. It was a total joy to work with Sally over the last few months and I cannot recommend her more in getting a company through the daunting B-Corp process" Emer Gillepsie, Founder & Director, Spark & Bell.

"Sal has been incredibly supportive and great to work with. Working through the B Impact Assessment can be a daunting task but with some amazing help from Sal we have completed our first pass and have a clear action plan for how to progress. From the first moment Sal got involved her knowledge, experience and enthusiasm have been a huge asset to us. It’s been a massive benefit having Sal there to help us to understand exactly what the BIA is asking for and how this translates to our business". John Service, Strategy & Sustainability Director, Key Production.

"Storythings had done a fair bit of work on our B Impact Assessment, but it was only after engaging Sally that we really understood the specifics of how the B Corp system works, which was incredibly valuable. Sally's report after our sessions then went on to give really useful advice on the steps we need to follow to fully complete our application to give us the best chance of success, and we've made a lot of progress since then. Sally also proactively followed up on a point when she thought we might be able to benefit. I highly recommend her services to any organisation looking to become a B-Corp. Thank you so much!" Anjali Ramachandran, Director, Storythings.

"I am so pleased I chose to work with Sal to take me through the process. She honestly made everything seem straightforward, gave me practical advice and work to do, but more than that I felt she was a champion of everything good in the world and wanted the best for me and my business. She is an incredible person to use and embodies B Corp's mission so well" Anna Woods, Founder, Positive Retail.

"Sal was incredibly helpful with my B-Corp assessment and made a clear road map of what I need to do to achieve my B-Corp certification. As a sole trader it's really difficult doing everything on your own, Sal broke down the assessment into small achievable tasks and she was a joy to work with, always friendly and would go the extra mile" Alice Hume, Founder, Vanderhume.

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort

Oct 2021

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