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Sally Burtt-Jones

East of England, Greater London, Northern Ireland, North East England, North West England, Scotland, South East England, South West England, Wales, West Midlands, Yorkshire and the Humber

Sal is founder of independent sustainability consultancy 11 TwentyTwo Ltd, a mentor for the Cambridge Institute of Sustainability Leadership's start-up accelerator and a B Leader.


B Leader bio

After over twenty years in media and tech, including long stints at the Guardian, and Japanese tech giants, Rakuten, Sal is now committed to business sustainability, using her commercial acumen to focus on decoupling growth from negative environmental and societal impact.

A strategic thinker who has spent her career identifying, developing and delivering successful solutions across multiple channels, business types and geographies, Sal enjoys engaging all stakeholder groups to uncover strategic opportunities that drive sustainable revenue and growth. She is passionate about business model innovation and utilising circular economy strategies for change.

Having trained over the past few years with the Cambridge Institute of Sustainability Leadership, been certified in GRI reporting and Carbon Management, in 2022, Sal is on a mission to support start-ups and SMEs through B-Corp certification. She is currently offering a free 45 minute introductory call for businesses to find out more about the B-Corp Business Impact Assessment (BIA) and the process. Please get in touch to find out more via the form below.


Business Products & Services, Consumer Products & Services, Education & Training Services, Energy & Environmental Services, Health & Human Services, Media, Restaurant, Hospitality & Travel, Retail

Company size experience

SME, Start-up, Large

Impact area expertise

Employees, Governance, Environment, Supply Chain

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort

Oct 2021

Contact your B Leader

If you are interested in joining our B Leader Training Programme, have any questions about the B Leaders programme and future B Leaders training please fill in the form below.