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Sophie Brooks

East Midlands, Greater London, Scotland, South East England, Wales

I help organisations define, demonstrate and communicate their purpose beyond profit and offer a range of tailored services to help B Corps certify.


B Leader bio

I am a strategic sustainability consultant who spent the first 15 years of my career in PR consultancy. But as a lifelong love of nature and wildlife, in 2005 I left corporate life to set up as an independent environmental consultant. Following a stint in house Sustainability Strategist for Microsoft UK, I completed my MSc in Climate Change in 2012 at The University of Reading, and went on to expand my work to include all aspects of social, environmental and economic sustainability advisory, largely working with corporate clients. I have worked with many large organisations, helping them develop more purposeful strategies including Aviva, The Body Shop, The Cooperative Group, Coca-Cola Enterprises, Ella’s Kitchen Essity, Jordans Cereals, Kelloggs, Jaguar Land Rover, Renault, Storebrand, Subway, Swarovski Group, UCC Europe and Unilever on a range of social and environmental impact work. In 2019 I trained to become a B Leader, and since then have worked with a wide variety of businesses to take them through to Certification stage. I also set up, and now Co-Chair the Oxfordshire B Local.

In 2016 I joined UK leading B Corp ClimateCare as Client Director, and in 2018 I set up Fit for Purpose, specifically to work with organisations to define, demonstrate and articulate their purpose beyond profit.

I see the B Corp movement evolving to become an integral part of how business will help solve the world’s most pressing social and environmental challenges. So I trained to become a B-Leader, able to guide companies through their B Impact Assessment and identify a framework around which they can build out and improve their positive impact. I am a Non Executive Director, Trustee of Citizens Advice Oxford, Fellow of the Institute for Corporate Responsibility and Sustainability (FICRS), an Associate of IEMA, Co-Chair of the Oxfordshire B Local, act as a mentor for several different sustainability organizations.


Agriculture, Business Products & Services, Consumer Products & Services, Energy & Environmental Services, Financial Services, Restaurant, Hospitality & Travel, Retail

Company size experience

SME, Start-up, Large

Impact area expertise

Employees, Governance, Environment, Supply Chain, Diversity & Inclusion


“Fit For Purpose have truly worked as an extension of our team. We’re a one-of-a-kind holiday business, our business model and ways of working are unique. Sophie and team quickly got to grips with who we are and what we’re all about. This was core to our B Corp journey, a journey that we couldn’t have travelled alone. Sophie’s knowledge of the B Impact Assessment is nothing short of amazing; she helped us navigate the requirements and highlighted areas we could improve too, it’s resulted in a number of new processes and policies that are now embedded in our business. Both understanding our business model and the B Impact Assessment led to us unlocking a unique Impact Business Model; this helped us achieve an impressive 100.6 score, something we’d never have identified as a business new to B Corp."
Gemma Chance, Brand Director, Forest Holidays Ltd

"Sophie's support was unwavering and her knowledge and experience was most beneficial." Michelle Coupar, The Ad Plain Holdings Ltd.

"Throughout this engagement, Fit for Purpose has provided Microsoft UK with real value. Their work has helped us think harder about what we do, how we prioritise our time and attention and has formed a substantial part of the way we are planning. For for Purpose Consultancy is led by Sophie who has passion and insight, a deep understanding of the issues we face in society coupled with a pragmatic understanding of the role business plays."
Hugh Milward, General Manager Corporate, External and Legal Affairs, Microsoft UK

"Our business how now started to make significant changes, in every department, from the way we operate to the product we will offer, and the way in which we manufacture. Fit for Purpose has been critical in a lot of the thinking behind the changes and helped us realise what we want from the business moving forward." Lucy Thompson, Brand Director, Nicholas Kirkwood and Dr Barbara Sturm.

Fit For Purpose has provided professional and practical consulting services to Urenco, including a materiality audit and a review of our Social Impact Programme. Sophie also provides insightful mentoring to allow constructive debate on emerging sustainability trends. If you want a consultancy that’s small enough to care, well connected and also a B Corp, give Sophie at FFP a call!” 
Rob Little, Head of Sustainability, Urenco"

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort

Oct 2019

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