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Sophie Wisbrun-Overakker

East Midlands, East of England, Greater London, Northern Ireland, North East England, North West England, Scotland, South East England, South West England, Wales, West Midlands, Yorkshire and the Humber

Sophie is a positive change catalyst, a sustainable business and leadership transformation coach, trainer, facilitator, educator, speaker, purpose expert and board advisor.


B Leader bio

Sophie Wisbrun-Overakker is a positive change catalyst, a sustainable business and leadership transformation coach, trainer, facilitator, educator, speaker, purpose expert and board advisor.

Her purpose is to catalyze positive change by empowering leaders and their organizations to activate Purpose accelerating change to a better, more sustainable world.

She has worked and lived internationally across 7 different countries. She worked as international marketing director and sustainability leader in FMCG and pharmaceutical industries for 15 years (Procter & Gamble and Novartis). As an award winning social intra-preneur, she transformed the course of organizations, people, businesses, brands and consumer habits to integrate sustainability and purpose in everyday lives. She has designed award winning purposeful and sustainable brand campaigns to solve societal issues, like climate change.
In 2017 she founded Doing Business Doing Good (DBDG) empowering business leaders to be a force for good, offering on- and offline workshops, summits, trainings and coaching programs.

In 2017 she launched the first virtual Sustainability summit with 30 sustainability experts that inspired thousands of business leaders to use their work and business as a force for good.

She takes a holistic and collaborative approach to sustainability and has helped business leaders, brands and organizations with embedding purpose and sustainability into the strategy, organizational culture and operations. She is focused on the need for cross-sectoral cooperation to realize a both human and nature inclusive low-carbon, circular and bio-based economy, contributing to the Sustainable Development Goals.

Sophie’s Purpose to Impact Training Program™ has inspired and empowered CEOs, Business Leaders and Managers in various functions, to discover their Purpose and turn it into positive action in their current jobs or change their career or change their company into a more sustainable one. Next to working with conscious leaders, she also empowers brand teams to discover and activate their Purpose with the unique Positive Brand Building Method™. She also works with companies to discover their Purpose and activate it through their Sustainability Strategy and Action Plans. Resulting in Purposeful Cultures of Sustainable Transformation inside corporates that have led to increased employee engagement, sustainable impact for people, planet and profit and significant business growth.

Sophie has a Master in Business Administration, a MBA specialization in CSR / Sustainability and is a B Corp Leader. She currently also teaches a course for Master students on Transformational Leadership for Sustainability.

Sophie is Dutch, mum of 3 children, living in Germany, working internationally.
She is driven by a daily urgency to preserve an everlasting beautiful planet for our children and our children's children, by growing a movement of beautiful leaders changing the world around them.


Business Products & Services, Consumer Products & Services, Education & Training Services, Health & Human Services, Retail

Company size experience

SME, Start-up, Large, Multinational

Impact area expertise

Employees, Governance, Environment, Supply Chain, Diversity & Inclusion


"Sophie is P&G's first pioneer in bringing sustainability and purpose into the business and organization at an examplary level, igniting a sustainbility and purpose revolution that still lives on today. She has successfully proven that sustainability and brand innovation go hand in hand in solving the planet's toughest challenges: creating consumer habit changes. She left a lasting legacy as an award winning social "intra-preneur", pioneering sustainability and purpose across the P&G organization."
Rob Manhoudt Vice President Europe Procter & Gamble

"At a time that purpose driven sustainable business models are more needed than ever , the innovative virtual format of the DBDG Summit has provided highly inspirational and actionable examples on how to use your business as a force for good."
Paul Polman, former CEO Unilever

"Sophie has been examplary in bringing sustainability and purpose into both the business and the organization and integrates them to a level that I have seldom seen in a business organization"
Ronald van de Straat, Communication Leader P&G

"Sophie is a pioneer, an envisioning and innovative leader, who challenges the status quo. She successfully convinced and engaged the PGT Lead Team to kick of sustainability projects for the benefit of a better world."
Briain de Buitleir, CEO PGT Healthcare

"I found the Brand Purpose Workshop inspiring and I learnt a lot. The best practices of how other companies activate purpose in other sectors opened my eyes."
Marcia Snijder, Senior Brand Manager AkzoNobel

"Sophie challenged my paradigms and encouraged me to shift my beliefs in a provocative and inspirational way. She helped me find ways to channels my desire to do good into practical ways that I could make a diference with my brand, developing a plan to turn this into tangible actions and results by providing tools, business cases and new and proven perspectives."
Lisa Jennings, Vice President Procter & Gamble

Companies taken through the B Impact Assessment


Companies taken through the B Corp Certification


Training cohort

Jan 2019


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